Brazil has seen a surge in online gambling since legalization in 2018, leading to a cultural shift among traditional lottery players.
The Rise of Digital Gambling: How Apps Are Challenging Brazil’s Criminal Lottery

The Rise of Digital Gambling: How Apps Are Challenging Brazil’s Criminal Lottery
Digital gambling is reshaping Brazil's gaming landscape, directly threatening the long-established criminal-run lottery systems.
With the introduction of mobile betting apps, Brazilians are increasingly abandoning the infamous "jogo do bicho," the criminal lottery that has persisted for over a century, in search of easier and potentially more lucrative gaming options.
Taiza Carine da Costa’s story illustrates this transition. Starting her gambling journey at just nine years old with the illegal lottery, Ms. Costa now finds herself drawn to a digital slot machine app called Tigrinho, which offers the excitement of instant betting right from her smartphone. Describing her experience, she said, "If I dream, I bet,” highlighting the cultural significance of the lottery that has woven itself into the fabric of Brazilian life. However, she has recently encountered a darker side of gambling, revealing that she has lost nearly $80,000 over the past two years on mobile betting. “It’s hard to stop,” she admitted.
This digital gambling boom has ignited a national conversation about regulation and the potential social ramifications of gambling culture. Concerns have arisen about how vulnerable populations may be impacted by this rapid culture shift toward online gambling, with many accumulating debts and substantial losses as they engage in these enticing online contests.
The emergence of this new digital platform poses an unprecedented threat to Brazil's animal lottery, a game historically intertwined with criminal enterprises, reflecting the complex interplay between technology, culture, and crime in modern Brazil. As online betting becomes a favored pastime among many, the future of "jogo do bicho" remains uncertain, signaling a possible end to an era dominated by mafia control and illegal betting networks.
Taiza Carine da Costa’s story illustrates this transition. Starting her gambling journey at just nine years old with the illegal lottery, Ms. Costa now finds herself drawn to a digital slot machine app called Tigrinho, which offers the excitement of instant betting right from her smartphone. Describing her experience, she said, "If I dream, I bet,” highlighting the cultural significance of the lottery that has woven itself into the fabric of Brazilian life. However, she has recently encountered a darker side of gambling, revealing that she has lost nearly $80,000 over the past two years on mobile betting. “It’s hard to stop,” she admitted.
This digital gambling boom has ignited a national conversation about regulation and the potential social ramifications of gambling culture. Concerns have arisen about how vulnerable populations may be impacted by this rapid culture shift toward online gambling, with many accumulating debts and substantial losses as they engage in these enticing online contests.
The emergence of this new digital platform poses an unprecedented threat to Brazil's animal lottery, a game historically intertwined with criminal enterprises, reflecting the complex interplay between technology, culture, and crime in modern Brazil. As online betting becomes a favored pastime among many, the future of "jogo do bicho" remains uncertain, signaling a possible end to an era dominated by mafia control and illegal betting networks.