The Reborn Doll Phenomenon Sparks Controversy in Brazil

Mon Jun 16 2025 13:09:27 GMT+0300 (Eastern European Summer Time)
The Reborn Doll Phenomenon Sparks Controversy in Brazil

Lifelike dolls known as reborn dolls are igniting both joy and contention in Brazil as politicians seek to restrict their public presence.


In Brazil, the trend of reborn dolls, which resemble real babies, has gained immense popularity through social media. While some collectors find joy and companionship in these lifelike figures, political debates are emerging around their public display, leading to proposed restrictions.



In recent months, Brazil has witnessed the rise of a unique social phenomenon: reborn dolls. These intricately crafted dolls are designed to resemble newborns, providing comfort, amusement, and, for some, an avenue of creative expression. The viral nature of this trend has been accentuated by social media, where content creators share elaborate videos showcasing their interactions with these lifelike figures.

Take, for instance, a popular video where a woman affectionately prepares her reborn doll, Bento, for what she describes as a harrowing hospital visit. With over 16 million views on TikTok, the video blurs the lines between fantasy and reality, highlighting how collectors engage with their dolls as if they were real babies. Scenes depict women pushing the dolls in strollers, hosting birthday parties, and even staging childbirth simulations.

The response to this phenomenon is highly polarized. Juliana Drusz Magri, a 36-year-old human resources professional from Curitiba, has been collecting these dolls since 2018 and currently owns 22 models. "The ones I like the most are the newborns," she shares, revealing how each doll can evoke emotional bonds similar to those with a real child.

However, not everyone is on board with this trend. Several politicians in Brazil have proposed legislation aimed at regulating or even banning reborn dolls from public spaces, citing concerns about how they affect societal norms and expectations. Critics argue that the dolls can create confusion among children and contribute to psychological issues, leading to intense debates about public interplay with these objects.

The cultural resonance of reborn dolls blurs the line between play and reality, igniting discussions on identity, motherhood, and societal roles. While many celebrate these dolls for the joy they bring, their controversial reception reflects broader conversations around acceptance and regulation in contemporary Brazilian society. As the debate continues, it is clear that the reborn doll trend holds significant sway over both personal lives and public policy.

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