Good Good Golf Apologises After Controversial Callaway Ad

Good Good, a golf brand that grew from a 2020 YouTube channel to one of the sport’s biggest content creators, pulled a sponsored advert featuring a Callaway driver after it was accused of trivialising violence against women.

The four‑minute clip showed Good Good co‑founder Garrett Clark rushing to a female golfer, Alexis Miestowski, and shoving her to the ground while shouting, “Do not touch my new driver.” The scene was seen as mocking the real‑world violence that many women experience.

Good Good posted a statement on X acknowledging that the content did not reflect its values and removed the video immediately. “We sincerely apologise,” the brand wrote, adding that it remains committed to inclusivity in golf.

Callaway, its primary advertiser since 2023, expressed disappointment. “We are disappointed by the content that was posted,” the company said, adding that it looks forward to working together to ensure a more inclusive space in golf.

The PGA Tour, which has partnered with Good Good on a series of events and plans to host the inaugural Good Good Championship in Texas next November, affirmed its stance. “We do not condone violence in any form,” a PGA Tour spokesperson said, stressing that the deleted video does not reflect the tour’s values or commitment to respect.

Across social media, users and commentators called for a broader conversation about representation and gender safety in sporting content. Good Good’s swift apology and removal of the video demonstrates how rapidly social‑media‑centric brands must navigate the fine line between engaging marketing and responsible messaging.