Valeria Marquez, a 23-year-old beauty influencer, was pronounced dead after a gunman entered her beauty salon during a live broadcast, raising alarm over the alarming femicide rates affecting women in Mexico.
Tragic Death of Mexican Influencer Valeria Marquez During TikTok Livestream Sparks Outrage

Tragic Death of Mexican Influencer Valeria Marquez During TikTok Livestream Sparks Outrage
A rising social media star, Valeria Marquez, was tragically fatally shot while streaming live on TikTok, igniting discussions surrounding gender-based violence in Mexico.
In a shocking incident, Valeria Marquez, a 23-year-old beauty influencer known for her vibrant presence on social media, was murdered while live streaming on TikTok. The attack took place at her beauty salon in Zapopan, a suburb of Guadalajara, where a gunman reportedly entered and opened fire, killing her instantly. According to the Jalisco state prosecutor's office, the attacker posed as a person delivering a gift.
Marquez was streaming to her 200,000 followers when the horrific act unfolded. Eyewitnesses described a scene of chaos as the broadcast ended abruptly, with a bystander having to stop the recording. The prosecutor's office is treating her death as femicide, a category acknowledging that many women in Mexico are targeted and killed due to their gender. Current statistics indicate that roughly ten women are murdered daily in Mexico, often by intimate partners or family members.
Local authorities confirmed that they were investigating this tragic death as related to the broader societal issue of gender-based violence, which has surged in recent years. The mayor of Zapopan, Juan José Frangie, remarked on the incident's severity, noting that the municipality had no record of any prior requests from Marquez for protection against threats.
As news of her murder spread, her fanbase erupted in outrage and disbelief, mourning the loss of a young woman whose presence provided joy and beauty through social media. Forensic teams are currently at the site, seeking to uncover more details surrounding the shooting and fluid circumstances leading up to the event. This tragedy serves as a stark reminder of the persistent violence against women in Mexico, prompting calls for greater action against femicide and societal indifference toward the issue.