**Judicial Candidates in Mexico Embrace Social Media Innovation Amid Election Restrictions**

Mon Jun 16 2025 14:32:04 GMT+0300 (Eastern European Summer Time)
**Judicial Candidates in Mexico Embrace Social Media Innovation Amid Election Restrictions**

As Mexico prepares for its historic judicial elections, candidates are utilizing social media platforms to connect with voters due to stringent campaign guidelines.


In a groundbreaking shift, Mexico is about to witness its first-ever nationwide elections for judicial positions, with candidates turning to digital platforms amid strict campaign regulations.

Over 2,700 judicial positions, from local courts to the Supreme Court, will be filled during these elections, presenting unique challenges as well as opportunities. Due to prohibitions on traditional advertising methods like TV and radio spots, candidates are compelled to innovate their approaches to voter outreach through social media. This includes humorous and eye-catching content, such as the Supreme Court candidate who compared his experience to street food and another who referenced a popular children's character.

Carlos Odriozola Mariscal, a human rights lawyer and Supreme Court hopeful, noted that the restrictions have led candidates to seek unconventional methods to gain visibility. He has even turned to dating apps, claiming they offer a fun way for voters to "match" with justice and engage with critical issues. The regulations aim to ensure fairness among candidates by limiting financial influence; however, this has prompted many to invest their personal funds under strict spending caps, resulting in quirky yet impactful campaigning.

This unique electoral landscape demands creative solutions and challenges the conventional norms of political campaigning, with candidates striving to make their voices heard in innovative and sometimes humorous ways as they vie for crucial judicial positions in Mexico’s democratic evolution.

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