The untimely death of Ryan Satterthwaite from a head injury sustained during a viral rugby-style game in New Zealand has sparked urgent pleas for safety measures in this increasingly popular yet perilous pastime, as social media trends push the boundaries of casual sports.
Tragic Death Highlights Risks of Viral Tackle Game in New Zealand

Tragic Death Highlights Risks of Viral Tackle Game in New Zealand
A 19-year-old's death from a head injury during a social media-inspired game of "run it straight" raises safety concerns among players and organizers.
A 19-year-old New Zealander, identified as Ryan Satterthwaite, tragically passed away due to a "serious head injury" incurred while playing a tackle game inspired by social media, known as "run it straight." The incident took place in Palmerston North, where the young man succumbed to his injuries in a hospital on Monday.
"Run it straight" features two players — one holding a ball and the other acting as the tackler — who collide at high speed with the aim of knocking the other down. In light of this tragedy, police spokesperson Ross Grantham voiced concerns regarding the significant risks associated with such activities. He emphasized the importance of safety and encouraged individuals to reconsider participating in similar games. Although the incident was informal and not a planned event, it underscores the dangers involved.
Historically, "run it straight" has been a casual activity in both New Zealand and Australia, but its popularity has surged online, garnering attention even from some professional rugby players. Critics have raised alarms, warning that the game could lead to severe head trauma and brain injuries. Social media platforms now showcase various challenges where participants charge at each other while onlookers cheer. Some videos depict players losing consciousness after being struck.
As the game's popularity escalated, informal tournaments have begun to emerge, though the level of regulation surrounding them remains uncertain. The "Runit Championship League," which started in Auckland, recently hosted its inaugural event after beginning in Australia earlier this year. Organizers billed it as a "fiercest, new collision sport," drawing over 1,000 spectators and offering a prize of around $13,000 (£9,500). However, safety concerns surfaced when participants suffered injuries during matches, and a video showed one player appearing to have a seizure after a collision.
Kimami Ngaluafe, an organizer of "Up the Guts NZ," another "run it straight" event, stated that this game has been a longstanding favorite among Kiwis, involving players from young children to those in their 40s. He expressed the need for improved safety measures, emphasizing that players should wear protective headgear — which many currently do not — and have spotters present to mitigate risks of severe impacts.
Satterthwaite's death serves as a stark reminder of the pressing need for safety guidelines in these high-energy games. Ngaluafe urged for better education on how to play safely, pointing out that young players across New Zealand engage in these types of games daily and deserve proper guidance.