Skims Achieves $5 Billion Valuation After Major Funding Round

Thu Nov 13 2025 15:57:08 GMT+0200 (Eastern European Standard Time)

Kim Kardashian's shapewear brand Skims has raised $225 million in funding, pushing its valuation to $5 billion and setting ambitious plans for retail expansion.

Skims, co-founded by Kim Kardashian, has reached a valuation of $5 billion following a $225 million funding round led by Goldman Sachs. The company plans to use this investment to enhance its physical retail presence globally and is confidently targeting over $1 billion in sales this year. Competing strongly with brands like Lululemon, Skims aims to innovate within the shapewear and athleisure market while also overcoming past controversies regarding its brand identity.

Skims, the shapewear brand co-founded by celebrity and entrepreneur Kim Kardashian, has announced a significant milestone: it is now valued at $5 billion (£2.93 billion) following a substantial new funding round of $225 million.

The latest investment, which includes participation from Goldman Sachs, a prominent Wall Street banking firm, is aimed at driving the brand’s expansion through opening additional retail locations worldwide.

We can't wait to take Skims to the next level as we continue to innovate and set the standard for our industry, Kardashian stated on Wednesday, expressing enthusiasm about the company's trajectory.

As one of the largest funding rounds this year for a U.S. consumer brand, this infusion of capital comes amid intense competition from established rivals like Lululemon.

Currently, Skims operates 18 stores in the U.S. and sells its products through various retailers globally. The brand plans to prioritize physical retail over the next several years, according to official statements.

With sales projected to exceed $1 billion this year, Skims’ CEO Jens Grede noted that this milestone has bolstered the company's confidence in achieving its long-term objectives.

Founded in 2019 with an initial focus on shapewear, Skims has since expanded its offerings to include loungewear and various fashion categories.

The brand's swift growth has positioned it firmly within the competitive sports and athleisure market, traditionally dominated by giants such as Lululemon and Alo Yoga. Skims has successfully engaged a significant roster of influencers, including the Kardashian family and celebrities like Megan Fox and Paris Hilton, enhancing its brand appeal.

However, Skims has faced challenges along the way. Its original name, Kimono Intimates, was criticized for cultural insensitivity regarding the traditional Japanese garment, prompting the rebranding to Skims. Additionally, the company has sparked discussions around body image with controversial products such as a head wrap designed for contouring, which received mixed reactions online.