Why the famous Montreal sandwich shop had to swap its soda
Schwartz’s, a staple of Montreal’s food scene, has carried the iconic American black cherry soda for decades, allowing customers to finish their classic pastrami sandwich with the fizzy, sweet drink that many affectionately call the “Schwartz’s special.”
The soda’s long‑term availability, however, has been threatened since the distributor began cutting back production ten‑year ago. The primary driver has been a dramatic rise in the cost of aluminium, the thin metal used for the soda cans. According to the distributor, combining aluminium price hikes with increasingly stringent environmental regulations meant that the black cherry soda was no longer a viable product to keep on the shelves.
Schwartz’s found itself unable to keep up with orders. The deli tried to prolong the transition with bulk shipments and limited re‑stocking, but the cans eventually vanished from the shop’s condiment row. In response, the restaurateur started evaluating alternative drinks. After tasting several local brands, the team settled on a Quebec‑produced black cherry soda that not only matched the flavor profile but also carried a sustainable packaging promise.
Customers—who expected to see the original soda in their daily routine—have largely embraced the new version. “It’s the same taste, but now I’m also supporting a local business,” said one frequent patron. This reaction has motivated the cold‑press espresso bar and other food vendors to ask about the new soda’s availability, making the switch a local success story.
The change underscores the impact of material‑price volatility on food‑service supply chains and illustrates how Canadian hospitality brands can pivot quickly to keep quality and traditions alive. The story also stands as a reminder that an iconic product can evolve, revealing new opportunities for domestic producers.


















