Meghan Markle Unveils Exclusive Online Fashion Shop for Fans

Meghan Markle's latest venture allows her 2.6 million Instagram followers to purchase a selection of her favorite clothing and accessories while earning her commission on sales.

 

In a recent development that has captivated both fans and fashion enthusiasts, Meghan Markle, the Duchess of Sussex, has launched an online shop featuring a curated collection of her favorite clothing, accessories, and jewelry. The shop, accessible through the platform ShopMy, was unveiled to her 2.6 million followers on Instagram on Monday, enabling them to purchase handpicked items from her wardrobe.

Meghan, who has popularized a "high-low" style that blends luxury with accessible fashion, emphasized that she had received numerous requests to share her wardrobe inspirations. Notably, she indicated that she would receive a commission—from 10% to 30%—on some of the products sold through the affiliate links she provided. The ShopMy platform is designed to empower creators to generate revenue through sharing items, making it a popular choice among influencers.

This newly launched collection contains 32 pieces that embody neutral staples in muted tones such as white, beige, and light blue, alongside natural fabrics like linen and cashmere. The range features everyday essentials like a classic white cotton t-shirt and a striped blue "boyfriend" shirt, as well as formal attire including a black wool blazer and an elegant ivory evening dress. The collection includes products from known brands like Theory, Reformation, and Polene, catering to a variety of budgets—from a £99 Uniqlo trench coat to £595 Saint Laurent leather sandals.

Historically, items worn by Meghan have been highly sought after, with certain pieces selling out within minutes of her public appearances. For instance, the white coat worn during her engagement announcement to Prince Harry overwhelmed the Line the Label website due to its immense demand.

This latest venture follows the recent success of her Netflix lifestyle series, which showcases her personal life, social gatherings, and hobbies like gardening and cooking. Meghan's explorations into lifestyle and fashion aren't new; she previously initiated a lifestyle blog, The Tig, where she shared insights into beauty, diet, and travel before closing it in 2017.

Alongside her online shop, Meghan also runs a lifestyle brand, As Ever, which focuses on beautifully crafted essentials. With the renewed interest in her fashion taste and lifestyle endeavors, Meghan's online shop is poised to draw attention from her dedicated fanbase.