Reviving Kashmir's Tourism: A Hopeful Return Amidst Turmoil

Mon Jun 23 2025 09:53:03 GMT+0300 (Eastern European Summer Time)
Reviving Kashmir's Tourism: A Hopeful Return Amidst Turmoil

As Kashmir begins to recover from April's tragic attack, tourists are returning to the region, reigniting hope for a beleaguered economy.


In the wake of a devastating attack in April that left 26 dead and dealt a heavy blow to Kashmir's tourism, the region is cautiously witnessing a revival of visitors. Families like Shabana Awwal's, traveling from Rajasthan, have decided to continue their planned trips, undeterred by the surrounding turmoil. "We are happy that we went ahead with our plans. The situation here is normal," Ms. Awwal states, attributing fears to media exaggeration rather than reality.

Despite the April attack that targeted tourists near Pahalgam, leading to widespread cancellations and increased tensions between India and Pakistan, proponents of the region tout its vibrancy and attractions. Chief Minister Omar Abdullah expressed concerns about the significant ramifications the assault had on tourism, describing the season as a "disaster." However, some recent visitors are optimistic—families visiting the famed Dal Lake and the arrival of international tourists signal a potential turnaround.

The introduction of a new train service linking Srinagar to the rest of India has brought additional travelers to the area. A newly inaugurated route, running from Srinagar to Katra, has sparked interest among pilgrims and tourists alike. The ease of transportation has been crucial in rekindling confidence in Kashmir as a safe destination.

Hoteliers, shopkeepers, and local tour operators are hopeful for a resurgence as more visitors return. Ravi Gosain from the Indian Association of Tour Operators remains optimistic, noting the friendliness of locals and full flights returning. "If the purpose of the attack was to derail tourism, then it won't succeed," Gosain asserts.

While the effects of the attack reverberate throughout the region, stories of bravery and determination emerge, as families like the Awwals and the Gandhis embrace their love for Kashmir. Chief Minister Abdullah summarizes the sentiment: the recent uptick in tourist numbers is a hopeful sign and marks the beginning of the road to recovery.

As Kashmir navigates the challenges of insecurity, there remains a collective resilience among its people and a yearning for normalcy and prosperity.

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