In a significant change, Google has decided to eliminate its diversity recruitment goals, marking a departure from its previous commitments to promote underrepresented groups in the workforce. This move aligns with similar decisions made by other major companies amid increasing scrutiny and pressure from political figures.
Google Joins Trend of Major Companies Abandoning Diversity Recruitment Targets

Google Joins Trend of Major Companies Abandoning Diversity Recruitment Targets
The tech giant's reversal on diversity goals reflects a broader shift among U.S. corporations pressured by political and financial considerations.
Google, once a strong advocate for diversity, has become the latest major U.S. firm to dismantle its diversity, equity, and inclusion (DEI) recruitment targets. Recent reports reveal that this decision was made following an annual review of the company's corporate policies, signaling a shift amidst intensifying scrutiny of DEI initiatives.
The tech giant's spokesperson reaffirmed its commitment to an inclusive workplace, stating that they are reevaluating their DEI goals in light of recent court rulings and executive orders from the Biden administration. Notably absent from its latest investor report is the previous commitment of integrating DEI into all aspects of the company's operations, which was heavily emphasized following the racial unrest triggered by George Floyd's murder in 2020.
Under CEO Sundar Pichai's leadership, Google had aimed to increase representation in its upper management ranks by 30% within five years. The company had reported a near doubling of Black leadership and noticeable increases in representation for women and Latino individuals. However, with this new policy reversal, Google's commitment to diversity is now called into question.
This trend is not unique to Google; several other major corporations such as Meta, Amazon, and McDonald's have similarly rolled back their DEI programs. In contrast, Apple has resisted this shift, advocating for the continuation of its diversity policies despite pressures from conservative groups advocating for their elimination.
The backlash against DEI policies has also found its way into legal arenas, as demonstrated by a lawsuit against Target from investors alleging financial misconduct related to the company's DEI initiatives. This suit underscores the growing skepticism toward such diversity programs, particularly in light of recent social and political challenges.
Amid these developments, U.S. President Donald Trump has vocally opposed DEI strategies, casting them as burdens detrimental to corporate governance and safety. His comments have further fueled a growing disengagement from progressive diversity commitments in the corporate world.
As these shifts unfold, they reshape the landscape of corporate responsibility toward diversity and inclusion, raising questions about the future of equitable work environments across industries.