Two advisers to U.S. Health and Human Services Secretary Robert F. Kennedy Jr. sat on a stage in California this spring, addressing an audience at a natural products industry trade show that drew tens of thousands of people from food brands, investment banks, supplement sellers, and other companies. Their message: The goals of the Make America Healthy Again movement will help your bottom lines.

“It's astonishing,” said Del Bigtree, a prominent figure in the anti-vaccine movement, “that I'm going to watch the Republicans carry the supplement industry and the holistic health industry into the promised land.” The MAHA Action group, which Bigtree was leading, has garnered scrutiny for pushing anti-science bills aimed at reshaping public health policy.

The Tell-tale signs of the movement's financial motivations are evident: Individuals advocating against vaccines and for alternative medicine have built successful careers by promoting products and services that often lack scientific backing. The push to legalize raw milk sales in various states—including a Delaware bill that could increase profits for local dairy farmers—highlights how these legislative efforts are often backdrops for business expansion rather than genuine public health initiatives.

Revealing conflicts of interest have surfaced, such as Casey Means, a nominee for surgeon general, who profits from health promotions and applications while actively supporting MAHA's agenda. Legislative summaries advocating for raw milk cite business advantages instead of health benefits.

McAfee, a leading raw milk advocate, has defended his product even amidst recalls associated with illness outbreaks. Yet, state legislators are swayed by claims of economic opportunity, sometimes disregarding the science regarding potential health risks.

Careful analysis shows a tangled web of financial incentives tied to the MAHA movement's goals, underscoring how individuals within the movement profit off legislative changes that jeopardize public health safety.