NEW YORK (AP) — Sprinkles Cupcakes, a pioneering company famous for its unique cupcake ATMs, has officially announced its closure after two decades of operation across the United States. Candace Nelson, the company's founder, expressed her deep personal connection to the brand, noting that this isn't the ending she envisioned when she started the venture in her kitchen back in 2005.
The brand first emerged in a modest Beverly Hills location, quickly gaining popularity nationwide. Social media users mourned the company's closure, reminiscing about the cupcake-dispensing machines, which once went viral for their catchy 'I love Sprinkles' jingle that entertained patrons while they received their sweet treats.
As of late December, Sprinkles has removed all products from its website and ceased operations at all locations. Nelson sold the company to KarpReilly LLC, a private equity firm, in 2012. This firm has stakes in various other health and wellness products.
Despite reaching a significant milestone with ten locations at one point, a troubling trend has emerged in the restaurant industry, with private equity investments leading to closures and bankruptcy filings at various brands. Some fans have attributed Sprinkles' closure to this phenomenon, mirroring the fate of other restaurants like Red Lobster and TGI Fridays. As fans express their outrage online, the exact reasons for the demise of Sprinkles Cupcakes remain unclear, leaving a bittersweet mark on a once-thriving brand.
The brand first emerged in a modest Beverly Hills location, quickly gaining popularity nationwide. Social media users mourned the company's closure, reminiscing about the cupcake-dispensing machines, which once went viral for their catchy 'I love Sprinkles' jingle that entertained patrons while they received their sweet treats.
As of late December, Sprinkles has removed all products from its website and ceased operations at all locations. Nelson sold the company to KarpReilly LLC, a private equity firm, in 2012. This firm has stakes in various other health and wellness products.
Despite reaching a significant milestone with ten locations at one point, a troubling trend has emerged in the restaurant industry, with private equity investments leading to closures and bankruptcy filings at various brands. Some fans have attributed Sprinkles' closure to this phenomenon, mirroring the fate of other restaurants like Red Lobster and TGI Fridays. As fans express their outrage online, the exact reasons for the demise of Sprinkles Cupcakes remain unclear, leaving a bittersweet mark on a once-thriving brand.
