Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend in a post on Friday, explaining that the trend has grown because Kris Jenner is one of the hardest working businesswomen in the US, and Chinese people really respect hard work.
He said, Cosplaying Kris Jenner is like a Gen Z funny way to manifest success, highlighting the humorous nature of the trend.
Jenner herself took to the comments of a video posted by Wang on Sunday, writing you're ALL doing amazing, sweetie!!!! referencing her well-known, much-memed quote from an episode of Keeping Up With the Kardashians.
Regional reporting of the trend has included screenshots from platforms including RedNote, showing edited images of Jenner in a range of workwear, from lawyer Kris to teacher Kris.
According to estimates, the trend has generated over 52.9 million views, with significant engagement across Douyin, the Chinese version of TikTok.
While the trend is notable in China, it has also started appearing on western social media, showing the global reach of cultural memes.
