Kristi Noem, the U.S. homeland security secretary, recently visited El Salvador's infamous Terrorism Confinement Center, known as Cecot, and instantly became the center of social media scrutiny. During her visit, which coincided with the Trump administration’s efforts to deport Venezuelans, Noem not only opted for a practical outfit consisting of a white long-sleeve top and gray slacks but also showcased an eye-catching gold Rolex Cosmograph Daytona, valued at approximately $50,000.
The timing of her visit is pivotal, as the U.S. Court of Appeals for the District of Columbia Circuit recently denied attempts by the government to restart deportations that had previously been halted by a federal judge. The Supreme Court is now being asked to review these decisions, putting Noem in the spotlight amidst a tense debate on immigration policies.
As Noem recorded a video in front of rows of tightly-packed prisoners, her luxurious watch became a focal point, provoking significant reaction from viewers. Critics took to social media, questioning the judgment of wearing such an extravagant item in a location that epitomizes severe human rights issues, especially as Cecot aims to accommodate up to 40,000 prisoners under the controversial mass incarceration strategies of El Salvador's President Nayib Bukele.
In response to the uproar, Tricia McLaughlin, assistant secretary for public affairs at the Department of Homeland Security, noted that Noem purchased the watch using proceeds from her books and intended for it to be a family heirloom. However, McLaughlin did not comment on the appropriateness of wearing this "potential heirloom" during such a high-profile and serious visit.
Rolex Daytonas, emblematic of luxury and status since their launch in 1963, have recently garnered attention for their association with high-profile individuals. The choice to wear one in such a grave setting raises critical questions about the perception of wealth and privilege in relation to ongoing global issues like immigration and incarceration.
