Livestreamer's murder raises questions over relations between Mexico's creators and cartels


The killing of young influencer César Gastélum, caught on camera as he livestreamed in Sinaloa, has raised alarms about links between content creators and violent cartels in Mexico.


During the livestream, a motorbike rider upended to the group outside a fast‑food restaurant in Culiacán, then shot Gastélum in the head at close range, before fleeing.


While the Sinaloa prosecutor’s office provided only a brief overview, it noted that Gastélum’s posts—including several that referenced a criminal group—were under investigation.


He was not the first influencer to be murdered in Sinaloa; at least ten content creators have been killed there since a violent split between rival cartel factions two years ago.


Authorities say Gastélum had not faced threats or been under investigation for criminal ties, unlike other targeted influencers.


Communications expert Claudia Arruñada argues social media and the criminal underworld sometimes intersect, claiming that everything promoted by online algorithms aligns with narco values: quick wealth and extreme consumption.


Arruñada cites Gwed’s depiction of luxury lifestyles, linking them to narco aspirations, as a form of propaganda that can entangle creators in cartel wars.


Gastélum’s postings showcased high‑end cars, nightlife, and luxury trips, similar to those seen by famous victim “El Gordo Peruci” at his grave.


Influencers often reject the “narco‑influencer” label, arguing that their public display alone attracts danger in Culiacán.


Studies suggest cartels deploy influencers as brand ambassadors, so those perceived as siding with one faction can become targets for rivals.


In January 2025, the cartels dropped leaflets claiming 25 influencers linked to the “La Mayiza” faction of the state cartel, many of whom had already been killed.


President Claudia Sheinbaum announced a crackdown on both direct perpetrators and those ordering the killings, amid a broader effort to sever narcocorridos and other entertainment tied to crimes.


Official data indicates a 48% drop in murders in 2025, but incidents like Gastélum’s murder underscore the lasting power of cartel violence both on the ground and online.



César Gastélum livestreaming
César Gastélum, recently found murdered in Mexico’s Sinaloa state.



Sinaloa State Police blockade in Culiacán
Extra security forces placed in Sinaloa to curb violence.


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