Israel’s Eurovision Campaign: A Pop Contest with Political Undertones

Sun Aug 03 2025 02:53:04 GMT+0300 (Eastern European Summer Time)
Israel’s Eurovision Campaign: A Pop Contest with Political Undertones

Netanyahu’s social media blitz amid the Gaza conflict puts a spotlight on the country's Eurovision entrant.


In a striking intersection of politics and pop culture, Israel's Prime Minister Benjamin Netanyahu urged citizens to support the nation's Eurovision entry, Yuval Raphael, during a tumultuous time of military operations and peace negotiations.

In the lead-up to the Eurovision Song Contest final held in Basel, Switzerland, Yuval Raphael, representing Israel, found herself at the center of not only a musical event but also a significant political maneuver. Just moments before her performance, Prime Minister Netanyahu took to Instagram to rally support, encouraging his 1.5 million followers to “Vote #04 — New Day Will Rise” and to cast their votes up to 20 times, as permitted by the contest’s rules.

The backdrop was stark; Israel's military was mobilizing deeper into Gaza, while cease-fire talks with Hamas unfolded. Such a contrast raised eyebrows, as leaders generally focus on pressing national issues over cultural showcases. However, Eurovision's importance for Israel soared as not only a competitive event but also a platform to project a positive image of the country abroad, especially at a time when Israeli artists often face backlash internationally due to ongoing geopolitical tensions.

The organized campaign extended beyond Netanyahu's social media; it included collective efforts from pro-Israel groups and widespread online advertisements encouraging support for Raphael. When the votes were tallied, Israel managed to secure the largest public vote, creating an intense showdown at the close of the night. Despite ramping up hope with strong public backing, the final results saw Austria take the crown, having secured more points from expert juries.

This year’s competition thus encapsulated a narrative of resilience and national pride amid complex political narratives, emphasizing how cultural events like Eurovision can take on broader significance, uniting a country's voice even amid division and strife.

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