Valeria Márquez's murder highlights the escalating violence against women in Mexico, prompting calls for action.
**Tragic Killing of Mexican TikTok Star Raises Alarming Concerns of Gender-Based Violence**

**Tragic Killing of Mexican TikTok Star Raises Alarming Concerns of Gender-Based Violence**
A popular influencer was fatally shot during a livestream in Jalisco, igniting discussions about women's safety.
On May 14, 2025, the shocking murder of 23-year-old TikTok influencer Valeria Márquez sent shockwaves through Mexico and beyond. The incident occurred at a beauty salon in Zapopan, Jalisco, where Márquez was livestreaming to her 113,000 followers when two armed men attacked her. According to the Jalisco State Prosecutor's Office, one assailant, who was wearing a mask, approached Márquez and confirmed her identity before shooting her.
The harrowing moment was captured live on the platform, with reports indicating a video of the incident began circulating online, showing Márquez seated in the salon holding a pink stuffed pig before tragedy struck. Upon investigating the scene, authorities noted that she remained slumped in her chair while still clutching the toy, an image that has resonated with many viewers.
Authorities have confirmed that no suspects have been apprehended in connection with the case, and they are diligently reviewing surveillance footage and analyzing Márquez's social media to gather leads. A spokesperson from the prosecutor's office indicated that the suspects, who had previously visited the salon under the pretext of delivering a gift to Márquez, likely did not know her personally, as they needed to inquire specifically about her.
The incident has reignited conversations surrounding the alarming rise in gender-based violence in Mexico, a country that has seen increasing rates of femicides and violence against women. Advocates are using this tragic event as a rallying point for systemic change and heightened safety measures for women across the nation.
The harrowing moment was captured live on the platform, with reports indicating a video of the incident began circulating online, showing Márquez seated in the salon holding a pink stuffed pig before tragedy struck. Upon investigating the scene, authorities noted that she remained slumped in her chair while still clutching the toy, an image that has resonated with many viewers.
Authorities have confirmed that no suspects have been apprehended in connection with the case, and they are diligently reviewing surveillance footage and analyzing Márquez's social media to gather leads. A spokesperson from the prosecutor's office indicated that the suspects, who had previously visited the salon under the pretext of delivering a gift to Márquez, likely did not know her personally, as they needed to inquire specifically about her.
The incident has reignited conversations surrounding the alarming rise in gender-based violence in Mexico, a country that has seen increasing rates of femicides and violence against women. Advocates are using this tragic event as a rallying point for systemic change and heightened safety measures for women across the nation.