Cultural Controversy: Adidas Designer Apologizes for Huarache-Inspired Shoes

Tue Aug 12 2025 12:58:02 GMT+0300 (Eastern European Summer Time)
Cultural Controversy: Adidas Designer Apologizes for Huarache-Inspired Shoes

Fashion industry grapples with cultural appropriation as Adidas designer Willy Chavarria expresses regret over the Oaxaca Slip-On shoes.


In a recent statement, Willy Chavarria, a prominent US fashion designer, publicly apologized for controversy surrounding his collaboration with Adidas Originals on the Oaxaca Slip-On shoes, which drew accusations of cultural appropriation. The design, inspired by traditional Mexican huaraches crafted by Indigenous artisans, was met with backlash after it was revealed that the shoes were manufactured in China without acknowledgment or collaboration with the original creators.

Chavarria's statement highlighted his discontent with how his intentions did not align with the execution of the design, saying he was “deeply sorry” for not working directly with the Oaxacan community, whose culture and art he aimed to honor. Critics, including the President of Mexico, Claudia Sheinbaum, were vocal about the broader issue of large corporations appropriating Indigenous designs without proper consultation or credit. Sheinbaum emphasized the necessity of legal measures to support Indigenous communities in such cases of cultural exploitation.

In response to the public outrage, promotional images of the Slip-On shoes have been removed from both Adidas and Chavarria's social media platforms. Chavarria noted that the name Oaxaca represents more than just a location; it embodies the living culture, history, and spirit of its people. He further conveyed that his actions fell short of the respect that these communities deserve in collaborative efforts.

Meanwhile, Adidas has acknowledged the concerns raised by Mexican authorities and has reportedly expressed a desire for dialogue aimed at reparative measures for affected Indigenous communities. The unfolding situation underscores wider discussions about cultural appropriation in the fashion industry and the importance of responsible sourcing and recognition of Indigenous craftsmanship.

Overall, this incident serves as a sober reminder of the ongoing challenges within fashion regarding cultural sensitivity and the power dynamics inherent in the appropriation of cultural symbols.

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