In a world captivated by collectibles, Labubu dolls are rapidly gaining popularity, with fans lining up for exclusive releases as they evolve from children's book characters to stylish fashion statements.
The Rise of Labubu Dolls: A Trendy Collectible Phenomenon

The Rise of Labubu Dolls: A Trendy Collectible Phenomenon
Labubu dolls, whimsical figures with a mischievous charm, have become sought-after collectibles, igniting passion among fans worldwide.
On a bustling Friday morning in Los Angeles, the enthusiasm for Labubu dolls was palpable, as eager fans gathered in a long line outside the Pop Mart store as early as 4:45 a.m. Korin Reese, who thought she arrived early, realized others had been waiting since the previous evening. These devoted collectors were there for the latest Labubu doll, part of a collection by Chinese retailer Pop Mart, which features charming, mischievous figures known as The Monsters.
The Labubu dolls encapsulate a playful yet endearing persona: fuzzy Nordic elves with cheeky grins and impish ears. As female characters, they embody kindness but often find themselves unintentionally creating "well-intentioned" chaos, as described by Emily Brough, the head of licensing at Pop Mart North America. Conceptualized in 2015 by Hong Kong-born artist Kasing Lung, Labubu initially appeared in a children’s book series before making the exciting transition to collectible designer toys through a partnership with Pop Mart in 2019.
With their first series, Exciting Macaron, unveiled in October 2023, the Labubu dolls have proven to be a massive hit, consistently selling out within minutes and fetching prices around $30, with limited editions priced even higher. Beyond just toys, these dolls have created vibrant communities both online and offline—where enthusiasts share styling tips and showcase their collections. Rectified alongside high-end handbags, Labubu dolls have also emerged as fashionable accessories, marking a new era for playful collectibles.