Gender Controversy Erupts Over "Gold Digger" Video Game in China

Mon Jul 07 2025 12:58:45 GMT+0300 (Eastern European Summer Time)
Gender Controversy Erupts Over "Gold Digger" Video Game in China

A new Chinese video game, initially titled "Revenge on Gold Diggers," has sparked a heated debate about sexism, leading to its renaming amid substantial backlash.


The game has received criticism for promoting negative gender stereotypes, portraying women as manipulative "gold diggers" who prey on men for their money. Despite the controversy, it has become a commercial success, raising questions about gender perceptions in contemporary China.

Article Text:

A new video game has ignited a fierce discussion on sexism in China, as players navigate relationships with women portrayed as "gold diggers." Initially titled "Revenge on Gold Diggers," the game was quickly renamed "Emotional Anti-Fraud Simulator" following public outcry against its depiction of women as manipulative and materialistic.

The game allows male protagonists to engage with female characters whose motives revolve around financial gain, leading many critics to assert it reinforces damaging stereotypes. While some players defend the game's premise, suggesting it raises awareness about love scams, the response has been overwhelmingly critical. Female activists, in particular, have condemned the game for perpetuating misogynistic views and for using derogatory language like "gold digger." "This label is frequently applied to women and can turn even innocent behavior into something scandalous," says artist Xu Yikun, who found the game deeply offensive.

On the other hand, supporters argue the game does not target women specifically. One player noted, "The game isn't claiming all women are gold diggers; I see it as a more nuanced discussion." Nevertheless, the female characters in the game remain predominantly scheming, further aggravating the discourse.

Media reactions have been mixed; while some outlets have condemned the game’s portrayal of women, others praised its creativity and highlighted the significant financial impact of love scams in modern society. According to the National Anti-Fraud Centre, emotional fraud has cost victims approximately 2bn yuan in 2023 alone.

Despite the backlash, the game has surged in popularity, climbing the sales charts to become one of China's top ten PC titles. However, critics, including women who spoke to the BBC, fear the game perpetuates outdated gender norms in a society where women's roles are often limited to domestic responsibilities. This sentiment resonates with the government’s traditional view, which emphasizes women's roles as caretakers, further fueling concerns about gender equality.

In an environment where conversations about misogyny and gender roles are often contentious, this game has sparked significant dialogue and division, illustrating the complexities surrounding these issues in contemporary China. As one unnamed female critic put it, "A game like this further divides men and women, reinforcing the idea of women's inferiority in society."

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