The Marubo tribe accuses major media outlets of misrepresenting culture and damaging their reputation due to sensational reports.
Marubo Tribe Files Defamation Lawsuit Against New York Times Over Internet Addiction Claims

Marubo Tribe Files Defamation Lawsuit Against New York Times Over Internet Addiction Claims
Indigenous community alleges harmful narratives arose from NYT article on new internet access, seeking justice.
An Indigenous tribe in the Amazon is taking legal action against the New York Times (NYT), claiming that a recent story about their newfound access to high-speed internet led to damaging portrayals of their community as being overrun by internet-related issues, including addiction to pornography. The defamation lawsuit emphasizes that the NYT’s report inaccurately depicted the Marubo tribe as struggling with the repercussions of internet exposure, leading to allegations that their youth have become addicted to pornographic content.
The Tribes’ legal challenge cites false implications made in the original report and subsequent sensational stories produced by other media outlets, including TMZ and Yahoo. The plaintiffs, including community leader Enoque Marubo and activist Flora Dutra, argue that the NYT article prompted a worldwide media frenzy that humiliated the tribe and jeopardized their cultural integrity, claiming damages of at least $180 million.
According to the NYT article, the Marubo tribe, composed of around 2,000 members, began using Starlink, Elon Musk's satellite internet service, which opened them up to various internet-related challenges, similar to those faced by households in America. The article suggested teenagers were facing distractions like "violent video games" and "minors watching pornography". Furthermore, it cited concerns from a community leader, who lamented the more aggressive sexual behavior observed among the youth.
In a follow-up piece, the NYT contended that the tribe had not become addicted to porn, countering the sensational headlines appearing globally. However, the recent lawsuit argues that the initial reporting stigmatized the Marubo, framing them as unable to cope with such technological exposure. The culmination of these media narratives, bolstered by video clips aired by TMZ, has caused reputational and emotional turmoil for Marubo leaders, who stated that the reports misrepresented their efforts to better their community's connectivity without introducing morally detrimental influences.
The NYT maintains that its coverage exhibited a thorough and balanced examination of how new technologies impact remote Indigenous communities. A spokesperson expressed confidence in the defense against the lawsuit, underscoring that the article aims to explore both the positive and complex effects of modern technology on the Marubo people and their longstanding culture.