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EcologySão Paulo, Brazil

Mural Against Deforestation: A Call to Action from São Paulo

A stunning 15,000-square-foot mural representing an Indigenous leader aims to raise awareness about deforestation in Brazil and hold corporations accountable.

By Seth Kugel and Victor MoriyamaSource: nytimes.com1 min read
Mural Against Deforestation: A Call to Action from São Paulo
Image via nytimes.com

In brief

In a collaboration with Stand.Earth, artist Mundano creates a powerful visual plea on a São Paulo building, urging Cargill to eliminate deforested crops from its supply chain.

In a bold move to combat deforestation, Brazilian street artist Mundano has transformed the skyline of São Paulo with a monumental mural. This 15,000-square-foot artwork depicts Indigenous leader Alessandra Korap against a backdrop of a burnt Amazonian landscape, holding a sign addressed to Cargill, the major U.S. agricultural company. The vibrant mural is crafted using natural materials, including ash from forest fires, highlighting the environmental issues at stake.Mundano's artistry is not just a display of skill but a fierce message aimed at raising awareness about the devastating impact of corporate practices on the Brazilian forest. The project is supported by the conservation nonprofit Stand.Earth, tying in with a broader campaign focused on urging Cargill to eliminate crops sourced from recently deforested lands.As the mural takes shape high above the bustling streets, locals and passersby marvel at the artwork while reflecting on its urgent call for change. Scheduled for an official unveiling, this striking piece serves both as an artistic statement and a profound environmental plea. The work of Mundano demonstrates how art can engage communities and provoke conversations about sustainability and corporate responsibility. Ultimately, by showcasing the realities of deforestation through art, the initiative seeks to mobilize public support and encourage companies to take immediate action against practices contributing to environmental degradation. This project exemplifies the vital intersection between artistic expression and ecological activism, making a powerful statement that resonates far beyond the walls of the building.

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