Australia's eSafety Commissioner, Julie Inman Grant, has raised alarms regarding the compliance of several major social media firms with a new law enforcing a ban on users under 16. The legislation, which took effect late last year, was introduced to protect children from harmful content and the addictive nature of social media algorithms. Despite the law, the commissioner pointed out that platforms such as Facebook, Instagram, Snapchat, TikTok, and YouTube have displayed 'poor practices' in age verification processes.

The regulator has documented instances where children who declared themselves as under 16 were still given opportunities to prove they were over that age, and where age verification measures were repeatedly evaded. The eSafety Commission noted that in January, following the introduction of the ban on December 10, around 4.7 million accounts were flagged or removed.

Inman Grant expressed deep concerns, observing that while some social media companies have initiated actions, they have not gone far enough to comply with Australian regulations. Several countries, including the UK, are monitoring Australia's initiative to consider similar measures.

A significant aspect of Australia's ban is its ability to empower parents to restrict their children from joining social media platforms, with the eSafety Commissioner urging the need for a cultural shift within technology interactions. Critics of the ban, however, argue for a need to educate children on the risks of social media rather than prohibiting access entirely. Additionally, concerns have been raised about the exclusion of marginalized groups who may benefit from online communities. As the situation unfolds, regulators are set to tighten enforcement and hold platforms accountable for inadequate user protections.