Canada Targets Google for Alleged Ad Tech Monopoly

In a bold move, Canada's competition authority has officially accused tech giant Google of utilizing its dominant advertising tools to create a monopoly, filing a complaint that demands the divestiture of two major advertising technology services. This significant legal action aligns closely with ongoing antitrust challenges against the company in the United States and signals a growing trend among global regulators aiming to restrain the influence of major tech firms like Google, Amazon, and Apple.

The Bureau of Competition Policy in Canada contends that Google controls an overwhelming share of the country's online ad tech market, with as much as 90% in segments such as ad buying and selling software. The agency alleges that Google's practices not only reinforce its stronghold on the market but also inhibit fair competition by locking users into its proprietary advertising tools, preventing rivals from gaining a foothold.

As part of a broader strategy, Canada is also implementing new laws to mitigate the negative impacts of social media and insists on compensations from tech corporations to traditional news outlets. This initiative reflects a growing international effort to rein in the disproportionate power wielded by large technology companies and ensure a fairer, more competitive digital marketplace.

This latest antitrust action adds to the increasing scrutiny of Google's operations and may pave the way for more extensive regulatory reforms on how tech giants conduct their business globally.