**Activists Combat Overtourism in Southern Europe with Unique Protests**

Fri Aug 01 2025 17:39:34 GMT+0300 (Eastern European Summer Time)
**Activists Combat Overtourism in Southern Europe with Unique Protests**

In a striking display of discontent, activists in Southern Europe are utilizing squirt guns and luggage to call attention to the housing crisis and environmental fallout caused by mass tourism.


Recent protests in cities like Barcelona, Genoa, and Lisbon highlight growing frustrations over the impact of tourists on local communities, driven by surging housing costs and ecological concerns.

In a bold and creative response to mass tourism, demonstrators across Italy, Spain, and Portugal have taken to the streets to voice their grievances.

On a recent Sunday, Barcelona witnessed thousands of protesters armed with squirt guns, converging on the city's upscale Golden Mile to challenge the pressures of tourism. Meanwhile, in Genoa, participants dragged suitcases along the narrow, cobbled streets as part of a rally called "noisy stroll." Lisbon residents carried a handmade figure of their patron saint to protest the construction of a new luxury hotel, while on the island of Majorca, locals halted a tourist bus, igniting flares and draping a banner across it to express their frustrations.

The backdrop for this wave of protests stems from a network of groups dedicated to addressing the negative consequences of overtourism. These activists argue that economic disparities create a chasm between locals and visitors, leading to resentment. “Tourism is stealing from us,” read some of the protest signs, emblematic of the widespread sentiment that tourist activities drive up living costs and harm community resources.

Joan Mas, a 31-year-old waiter from Barcelona, articulated the struggle faced by residents against a tourism model that he believes neglects the needs of the local populace in favor of profits and luxury accommodations: “The tourism model itself is all about serving drinks, about real estate and the hotel industry.”

Organized by the Southern Europe Network Against Touristification, the protests serve as a significant reminder of the pressing challenges posed by mass tourism and the need for sustainable solutions that prioritize the well-being of local residents alongside economic growth.

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