Strawberries and Cream Sandwiches: The New Trend Taking the UK by Storm

Sun Jun 29 2025 14:11:38 GMT+0300 (Eastern European Summer Time)
Strawberries and Cream Sandwiches: The New Trend Taking the UK by Storm

A unique culinary cross-over brings a taste of Japan to British grocery shelves.


Combining the beloved British classic of strawberries and cream with the Japanese fruit sandwich concept, M&S introduces its limited-edition strawberries and cream sandwich, creating a buzz in the UK. Instantly popular following its launch, this quirky offering merges sweet fruit flavors with whipped cream cheese, all enveloped in soft, sweetened bread, marking a new addition to the UK’s sandwich repertoire.

Strawberry sandwiches, or "furutsu sando," are a longstanding tradition in Japan, gaining worldwide attention for their aesthetic appeal and delightful taste. With soft bread and a creamy filling, these sandwiches are often enjoyed in cafes or convenience stores, and the trend has sparked conversations about what truly constitutes a sandwich. The emergence of fruit-filled sandwiches in the UK highlights a growing culinary trend that embraces creativity and global influences in everyday food.

The article text follows:

Japan's beloved fruit sandwiches have made their way to the UK, with M&S launching a limited-edition strawberries and cream sandwich that combines strawberries, whipped cream cheese, and sweetened bread. This unique blend is inspired by the popular Japanese "furutsu sando," and it quickly became the supermarket's top-selling item just days after its debut.

While fruit sandwiches, already accessible at Japanese bakeries in the UK, have now gained wider availability on supermarket shelves, the concept isn't entirely foreign to British palates. The tradition of serving fruit with slices of bread can be seen in familiar items like banana or jam sandwiches.

In Japan, fruit sandwiches typically consist of soft, sweetened white bread filled with whipped cream and various fruits—including strawberries, clementines, and bananas. They have grown increasingly popular, particularly after catching the eye of Western tourists on platforms like TikTok, leading to a greater demand for the unique taste experience they offer.

Interestingly, the sandwich definition isn't strictly limited to savory combinations. The Oxford English Dictionary describes sandwiches as two slices of buttered bread with a filling that can range across culinary cultures. This definition opens the door to various interpretations of "sandwich," as seen with traditional UK fare like crisp sarnies or the increasingly popular strawberry and cream variant.

To keep the culinary exploration going, this trend invites comparisons with international sandwich varieties such as Bánh mì from Vietnam, which features savory meat in a baguette, or the cheese-laden French croque monsieur. There are also unique offerings like the New Orleans po' boy, the corn flour arepas from Venezuela, and even the gastronomically daring spaghetti sandwich.

Whether one embraces or questions the categorization of fruit sandwiches, the rising popularity of Japan's "furutsu sando" in the UK reflects an openness to innovative food combinations that transcend borders. This adventurous spirit suggests more exciting culinary trends are likely to emerge as people increasingly seek diverse flavors and experiences in their diets.

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