In the wake of a deadly attack in Pahalgam that claimed 26 lives, tourists are slowly trickling back to the town, yet a palpable tension remains. The local economy, heavily reliant on tourism, faces uncertain times as cancellations soar and security concerns weigh heavily on visitors and businesses alike.
Pahalgam's Silent Struggle: Tourists Return Amidst Tension and Tragedy

Pahalgam's Silent Struggle: Tourists Return Amidst Tension and Tragedy
As tourists cautiously return to Pahalgam after a tragic militant attack, the local economy and community grapple with uncertainty and fear for the future.
In the aftermath of a horrific militant attack in Pahalgam, Indian-administered Kashmir, which resulted in the deaths of 26 individuals, the region is slowly seeing the return of tourists. The town has emerged from a week of silence, with the usually bustling high street beginning to show glimpses of life, albeit with an underlying atmosphere of fear and uncertainty.
The attack occurred during a tourist visit to Baisaran, a picturesque meadow near Pahalgam, marking one of the deadliest incidents in recent years, causing outrage across India. Following the violence, tensions between India and Pakistan intensified, prompting stringent security measures from the Kashmiri government, including the closure of numerous tourist sites as officials evaluate the safety landscape.
Tourism plays a critical role in Pahalgam's economy, and local business owners are anxious about its future. Akshay Solanki, a tourist from Mumbai who was present during the attack, noted a sense of "panic" but chose to continue his travels despite inflated ticket prices back home. Others echoed that encouragement from locals and security forces helped ease their fears.
Local vendors, such as shawl seller Rafi Ahmed, are grappling with dwindling sales and express concern over their financial futures as tourist activity declines. Bollywood actor Atul Kulkarni, among those advocating for tourism, visited Pahalgam shortly after the attack, encouraging visitors not to abandon their plans and thereby counteracting the militants' intentions.
However, Pahalgam's recovery could take years, with local leaders and residents anticipating prolonged uncertainty. An evident military response by Indian authorities, including combing operations and detaining suspects linked to the attack, adds a layer of tension as the violence and its implications ripple through the community.
Despite recent claims of relative peace in the region since the revocation of its autonomous status in 2019, last week’s events have once again unsettled the area. A significant drop in booking rates—up to 90% according to local tour operators—indicates the lingering impact of fear on tourism.
Investments in Kashmir, which had begun to spark amidst a renaissance of tourism, may now be jeopardized as potential business partners reassess the security climate. The imminent opening of a major infrastructure project, the world's highest single-arch rail bridge, now hangs in uncertainty.
Kashmir's chief minister Omar Abdullah, addressing the assembly, expressed sorrow for the attack that had turned what was meant to be a welcoming tourism experience into a tragic memory, conveying heartfelt empathy for the victims' families. He emphasized the urgent need to restore peace and reassurance to those who were drawn to the beauty of Kashmir.
The future of Pahalgam remains precarious, as the delicate balances of tourism, security, and community resilience intertwine in a complex struggle for normalcy in a region long shadowed by conflict.