Notably, the wax figure of McGregor had been a popular attraction, drawing in many tourists for photo opportunities, according to a spokesperson. The museum's statement highlighted their commitment to monitoring the situation and making further decisions regarding future displays. In light of the civil case ruling, several businesses have distanced themselves from McGregor’s brand. Proximo Spirits announced it would cease using his name and image for Proper No. Twelve Irish Whiskey, a brand he co-founded. The Belfast bar Filthy McNasty's also suspended the sale of McGregor's Forged branded stout and awaited the removal of advertising murals.

Supermarket chains, including Tesco, have followed suit, removing McGregor's products, with various retailers including Cork-based Barry Group and DAA also taking steps to delist items linked to him. The actions indicate a collective movement towards aligning brand partnerships with ethical standards and customer values.

In support of Nikita Hand, who expressed hope that her story would encourage others to seek justice, protests took place in Dublin, where demonstrations highlighted perceived shortcomings in the justice system following the DPP’s decision not to pursue a criminal case due to “insufficient evidence.” The situation has ignited conversations about accountability and the impact of celebrity on legal proceedings, drawing public attention to the complexities of sexual assault cases.

With ongoing debates about the handling of high-profile cases and subsequent societal changes, it remains to be seen how this incident will influence public perception and the broader landscape concerning issues of conduct and accountability in sports and popular culture.