Global Boycott: Europeans Turn Away from American Goods in Protest

Tue Jun 17 2025 07:28:32 GMT+0300 (Eastern European Summer Time)
Global Boycott: Europeans Turn Away from American Goods in Protest

Rising disdain for U.S. policies under President Trump prompts many Europeans, including Danes and Canadians, to shun American products.


A growing trend among Europeans to boycott American goods reflects their discontent with President Trump's policies, leading to the formation of social media groups and widespread discussions about alternatives.

In Denmark, as school principal Bo Albertus munches on Spanish raisins instead of his beloved California Sun-Maid, he reflects a significant consumer shift reverberating across Europe. The 57-year-old is among a swelling number of Europeans and Canadians who have opted to boycott American products, a move designed to voice their anger towards President Trump's administration and its perceived threats to their economy and alliances.

"We feel a sense of powerlessness," Albertus shared, demonstrating solidarity with the 90,000 members of the Danish Facebook group he administers, dedicated to promoting non-American goods. This grassroots movement is significant in countries where Trump has been particularly confrontational, such as Denmark and Canada, where policies and rhetoric have raised eyebrows and ignited passions.

Unsurprisingly, the boycott reflects not only personal frustration but also a desire for collective action among consumers. Swedish and French Facebook groups have emerged, where members exchange insightful recommendations for alternatives to traditional American products—from laptops to laundry detergents—demonstrating a burgeoning preference for local brands.

In Sweden, discussions within a 80,000-member Facebook group revolve around recommendations for pet food and other necessities, while debate rages in France about the superiority of Cognac versus Bourbon. The growing trend signifies a cultural shift among Europeans who are actively pushing back against U.S. influence, finding comfort and confidence in local products over storied American brands.

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