**K-pop's Bain Breaks Barriers: A Star Comes Out as Gay**

Fri Jul 04 2025 04:01:11 GMT+0300 (Eastern European Summer Time)
**K-pop's Bain Breaks Barriers: A Star Comes Out as Gay**

Bain of Just B embraces his identity, challenging South Korea's conservative norms and inspiring fans globally.


The K-pop star's bold coming out marks a potential shift in the entertainment industry's landscape in a traditionally conservative society.

Bain, the 24-year-old K-pop idol from the band Just B, took a significant step for LGBTQ representation in South Korea when he came out during his band's concert in Los Angeles earlier this year, declaring, “I’m [expletive] proud to be part of the LGBTQ community!” This moment has sparked both applause from fans and discussions about the challenges LGBTQ individuals face in South Korea's entertainment industry, known for its conservative values.

In an exclusive interview with BBC, Bain, whose real name is Song Byeonghee, shared how discovering his sexuality at 12 led him to hide it for years. “I thought I could just pretend and keep going,” he noted. Despite the risks, including potential alienation from fans, Bain decided to embrace his identity, reflecting on the changing attitudes toward sexuality in South Korean society.

Since the beginning of his career in 2021 with Just B, Bain has encountered struggles with hiding his true self. He revealed the emotional burden it placed on him: “I was so overwhelmed... I felt I'd been hiding so much.” Following conversations with supportive family and team members, he found the courage to share his truth with the world.

The response to his announcement has sparked hope among fans and members of the LGBTQ community, encouraging others to embrace their identities as well. "When someone like an idol comes out, it gives people a sense that we are not alone,” shared a 26-year-old Korean transgender woman, reflecting the significance of Bain’s bravery.

Despite an apparent positive shift in public opinion—where acceptance of homosexuality in South Korea increased from 25% in 2002 to 44% in 2019—Bain's coming out isn't without its challenges. Critics highlight that societal pressures remain strong, rooted in traditional family values and expectations that often stigmatize departure from the heteronormative script. Moreover, history shows that LGBTQ individuals, including past celebrities, have faced severe backlash, including loss of career opportunities.

Bain’s move, while celebrated, underscores the enduring complexities surrounding sexuality in K-pop. With South Korea's cultural footprint expanding globally, fans from diverse backgrounds offer varying perspectives, promoting acceptance and a reevaluation of norms within the industry.

As Bain continues to navigate fame while being open about his identity, he hopes to inspire others and move toward a future where one's sexuality is simply accepted rather than sensationalized. "If I can help even one person gain strength or interest from my coming out, then it’s worth it," he stated, reinforcing his commitment to representation in a field where true authenticity is still a rarity.

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