A small Bosnian café owner exemplifies shifting local allegiances amid global conflicts as the region's ethnic Serbs embrace leaders distinct from the U.S. narrative.
A New Era of Political Sentiment in Bosnia: Trump and Putin Find Fans

A New Era of Political Sentiment in Bosnia: Trump and Putin Find Fans
A wave of support for Trump and Putin in Bosnia signals deep dissatisfaction with Western policies.
In a surprising cultural shift emerging in Bosnia and Herzegovina, the small city of Banja Luka has become a symbol of the evolving political landscape as many ethnic Serbs express admiration for both former U.S. President Donald Trump and Russian President Vladimir Putin. This trend comes amidst a turbulent global backdrop, particularly the ongoing tensions following Russia's invasion of Ukraine.
Sasa Bozic, the owner of the newly opened Putin Café, has turned to creative marketing to capitalize on local sentiments. Adorning his café with an oversized mannequin of Putin, he showcases his belief that these political figures resonate more with the community than their rivals. "A Biden Café would never work here," Bozic asserts, underlining the local populace's preference for Trump and Putin over American and Ukrainian leaders.
Banja Luka stands at the heart of Republika Srpska, a Serb-dominated region born out of the violent upheaval during the Balkan wars in the 1990s. The aftermath of those conflicts has left an indelible mark on the psyche of many who reside there. Many locals harbor feelings of disenfranchisement towards the American-led foreign policy, fostering a nostalgic viewpoint towards Russia.
Bozic's entrepreneurial ventures reflect the complex, often contradictory sentiments that exist within the region. He plans to launch a larger hospitality project dubbed “Trump and Putin’s Place” this summer—an indication of his intent to thrive on the popularity of these leaders, even amidst international controversies.
As ethnic nationalism resurfaces globally, the sentiments expressed by Bosnian Serbs reveal a yearning for a different political narrative than what has previously been dominated by Western ideologies. This demographic's affinity for Trump and Putin serves not only as a marketing gimmick but as a reflection of a disquieting reality in a region struggling to define its identity in a rapidly changing world.
Anticipating the challenge from alternative narratives in global politics, Banja Luka's cultural landscape continues to evolve, increasingly showcasing divergent views on leadership and international relations that starkly contrast with mainstream Western perspectives.
Sasa Bozic, the owner of the newly opened Putin Café, has turned to creative marketing to capitalize on local sentiments. Adorning his café with an oversized mannequin of Putin, he showcases his belief that these political figures resonate more with the community than their rivals. "A Biden Café would never work here," Bozic asserts, underlining the local populace's preference for Trump and Putin over American and Ukrainian leaders.
Banja Luka stands at the heart of Republika Srpska, a Serb-dominated region born out of the violent upheaval during the Balkan wars in the 1990s. The aftermath of those conflicts has left an indelible mark on the psyche of many who reside there. Many locals harbor feelings of disenfranchisement towards the American-led foreign policy, fostering a nostalgic viewpoint towards Russia.
Bozic's entrepreneurial ventures reflect the complex, often contradictory sentiments that exist within the region. He plans to launch a larger hospitality project dubbed “Trump and Putin’s Place” this summer—an indication of his intent to thrive on the popularity of these leaders, even amidst international controversies.
As ethnic nationalism resurfaces globally, the sentiments expressed by Bosnian Serbs reveal a yearning for a different political narrative than what has previously been dominated by Western ideologies. This demographic's affinity for Trump and Putin serves not only as a marketing gimmick but as a reflection of a disquieting reality in a region struggling to define its identity in a rapidly changing world.
Anticipating the challenge from alternative narratives in global politics, Banja Luka's cultural landscape continues to evolve, increasingly showcasing divergent views on leadership and international relations that starkly contrast with mainstream Western perspectives.