OREM, Utah (AP) — Utah Valley University has transitioned from a small community college to the state’s largest institution over the last two decades, proudly ranking among the nation’s safest campuses.
However, this reputation was shattered in an instant due to the shocking assassination of right-wing activist Charlie Kirk.
On September 10, as Kirk addressed a crowd at an outdoor amphitheater on the vast UVU campus, a gunman opened fire, changing the trajectory of the university’s story forever.
In the aftermath, the campus community of nearly 50,000 students struggled with the shock, fear, and a profound sense of loss, raising critical questions about how to navigate this newfound notoriety.
Branding expert Timothy Calkins remarked, “This has put the university on the map and given it more attention than it’s ever received.” He highlighted the need for UVU to adapt and reestablish its identity amidst such turmoil.
University officials are currently prioritizing student safety, while also contemplating the long-term implications on the institution’s image. Vice President Kyle Reyes expressed a desire for UVU to model resilience and productive dialogue amid this crisis.
Historically, UVU has maintained a low instance of violence, with reports from the U.S. Department of Education indicating minimal violent incidents prior to Kirk’s murder, which is regarded as the first murder on campus.
Meanwhile, students like Marjorie Holt, who narrowly escaped the tragedy, expressed feelings of vulnerability about returning to the campus, particularly near where the incident occurred.
Despite the tension, Holt believes that this shared trauma has created a unique bond among students, uniting them beyond their differing views on Kirk's political ideologies.
As students returned to classes, there was a notable somber atmosphere. Student government leaders emphasized the need for empathy and understanding, urging classmates to see past labels and recognize shared humanity.
In light of Kirk's assassination, UVU is faced with the daunting task of overcoming the stigma of violence that now shadows its history. The experiences of other institutions like Kent State, known for its tragic past, may inform UVU on how to foster healing and community cohesion moving forward.
Utah Governor Spencer Cox acknowledged the challenging times ahead and called attention to the remarkable students and faculty who define UVU outside of the recent events, stating, “The world desperately needs change, but they’re not going to find it from politicians. It’s got to come from you.”
