Google has decided to eliminate its diversity recruitment targets, aligning with a growing number of major firms that have abandoned similar DEI goals. This move comes amid political pressures and reviews of corporate policies, raising questions about the future of inclusivity in the workplace.
Google Joins Trend of Major Firms Abandoning Diversity Recruitment Goals

Google Joins Trend of Major Firms Abandoning Diversity Recruitment Goals
The tech giant's policy reversal reflects a broader shift among US corporations amidst government pressures regarding diversity, equity, and inclusion initiatives.
Google has officially decided to drop its diversity recruitment targets, joining an array of major US corporations that have recently abandoned similar initiatives. This decision signifies a notable shift, especially for a company that has historically championed diversity, equity, and inclusion (DEI).
According to sources, Google's latest move follows an annual review of its corporate framework and suggests a reconsideration of its commitment to diverse hiring practices. A spokesperson for the company stated, “We’re committed to creating a workplace where all our employees can succeed and have equal opportunities.” However, changes have followed a review of recent court rulings and federal executive orders aimed at reshaping DEI policies.
These shifts have come as former US President Donald Trump attempts to dismantle DEI initiatives and recent scrutiny from stakeholders has further pressured companies like Google to reevaluate their diversity efforts. In the past, especially post the tragic murder of George Floyd in 2020, Google had aimed to significantly increase the representation of underrepresented groups within its leadership.
Previously, from 2021 to 2024, Google’s investor reports championed a commitment to integrating diversity and equity in all operations, yet their latest report has seen the omission of these commitments. Alongside Google, other firms like Meta, Amazon, and McDonald's have also reversed their DEI programs. Contrarily, Apple has maintained its stance on diversity, urging shareholders to oppose any moves to eliminate existing DEI policies.
This broader trend has not gone unnoticed, with rising backlash and lawsuits against companies like Target, which recently discontinued its diversity targets after facing controversy over LGBTQ+ merchandise. As the political landscape continues to influence corporate strategies, these developments indicate a fundamental reevaluation of inclusivity practices within major organizations.